Blog announcement, customer email, support FAQ, sales one-pager, internal memo, demo script update, changelog entry, help-centre update, roll-out plan. Generated together, grouped by audience, every line carrying its provenance.
Bushel takes a Winnow recommendation as its source, adds your launch context, and generates the nine artefacts in a single pass. Audience-grouped from the start; provenance attached to every line.
Anything from Winnow’s recommendation list. Bushel reads the recommendation, the user stories, and the foundations it cited.
> bushel new "cold-start"
✓ source: [r/2025-04/cold-start]
✓ 3 user stories attached
✓ 5 foundations consulted
One pass produces all nine artefacts, audience-grouped. Each one carries the same evidence trail back to the recommendation that birthed it.
bushel generate [l/2025-05-onb] ✓ Customers (3) — blog, email, changelog ✓ Support (2) — FAQ, help update ✓ Sales (2) — one-pager, demo notes ✓ Internal (2) — eng memo, roll-out state: draft
Review, copy, hand off. Shipping freezes the bundle. Inputs change later? Bushel flags it; regenerate when ready.
> bushel ship [l/2025-05-onb] ✓ 9 artefacts frozen ✓ recommendation marked applied state: shipped
Click any one in the unified app and the provenance panel shows you the recommendation it came from, the user stories that shaped it, the foundations consulted, and the model that wrote it.
Long-form. Public. The thing your team will quote when asked what changed.
First-person. Names the change in the subject line. Plain-text–safe.
Engineering-grade summary. Two paragraphs, no marketing.
Replaces the old page; preserves the deep link.
Five questions support is about to get. Answered before they're asked.
Drop-in for Zendesk/Intercom. Variables interpolated from the launch.
For prospects in flight. Lifts the one line that closes the call.
Replaces the relevant slide narration. Timestamped from the previous version.
Phased dates, feature flag references, who owns each step.
The single non-negotiable design principle of Bushel: a customer support person reading the FAQ can click any answer and see the call note it came from. A sales rep can trace the one-pager line back to the discovery moment. A product manager can see what changed in the foundations between launches.
The launch detail surface groups artefacts by the audience that reads them, because that’s how launches actually ship.
If the user-story inputs change, the launch state moves to input-changed. You decide when to regenerate.
The friction of “unship” is intentional. Shipped bundles are quoted; they need to mean what they meant when they shipped.
Bushel is bundled with Cultivate OS. The Pro tier ships unlimited launches.